Jose Borghi, the Influential Brazilian Advertiser

Jose Borghi is the originator of the Brazilian ad agency, Mullen Lowe, which was formerly known company as Borghi Lowe. The firm is recognized as one of the leading advertisers in the mass media of Brazil. He is also the founder of important campaigns such as the of Parmalat’s Mammals. He realized his advertising dream while he was in high school. After attending a Castro Neves Theater performance, he began to develop an interest in his dreams and started perfecting them.

Jose Borghi started his first job in 1989 at the Standard Ogilvy agency. Others included the FCB, DM9, Talent and L’eo Burnett agencies. His vast experience in the various sectors allowed him to establish his agency firm, the BorghiErh in collaboration with Erh Ray.

The company was later changed to Borghi Lowe in 2006 after the division of the partnership. Since then, the firm has grown and gained popularity in the global and the domestic market. However, they recently merged with the Mullen Group to form the Mullen Lowe agency with Jose Borghi as co-CEO.

The renowned advertiser strongly believes in his dream even in teeth-troubling situations. Therefore, he is devoted to putting more efforts in his career for greater achievements. Besides campaign operations, he has acquired great responsibilities over significant companies.

For instance, Jose Borghi has led domestic and global firms in winning awards through advertising their products and services. This includes companies like Unilever, Fiat, Procter, American Express, Delta Airlines and Asia Motors. Moreover, he was nominated by APP as the Advertiser of the Year in 2009 in the 26th year columnists Sao Paulo.

Read more:
José Borghi comenta a importância da implantação do atendimento omnichannel
Publicitário da Mullen Lowe Brasil noticia sobre a Revolução da Mídia

About Mullen Lowe

Located in Sao Paulo, the advertising agency provides marketing and advertising services to companies in Brazil. It is committed to enhancing creativity and innovation in their operations. The company’s primary goal is to raise their customer’s brands attention to higher levels. They also propose solutions to their clients that will increase their sales.

E-Commerce and Digital Tradeoff

Jose Borghi features a continued growing trend of E-Commerce. The great dealer says that such methods of trading are excellent alternatives to increase brand sales. It will facilitate satisfaction of consumer’s demands that are increasingly opting for digital businesses. Digital dealings have grown over the years becoming the core business form of many firms.

Additionally, Jose states that companies need to adapt to the consumer’s behaviors, who want to acquire modern practices and find needs in the quickest way. Moreover, the firms have to select the best Brazilian advertising strategies to increase their trade and motivate their clients to purchase their brands.

Read more about Jose Borghi on Mullen Lowe
Find out more about Mullen Lowe Brasil at Portfolio de Agencias

A New Take on Cleansing Your Hair, WEN by Chaz Dean

What Do Traditional Shampoos Do to Your Hair?

Are you looking for an alternative to traditional shampoo that won’t strip your hair of natural oils and isn’t made up of harsh chemicals? If you answered yes then you might be interested in Wen hair care by Chaz Dean. Traditional shampoos do more damage than good to your hair. Traditional shampoos strip your hair of its natural oils, by doing this it will make your hair feel dry and frizzy. Traditional shampoos also contain harsh chemicals such as, Sulfate. The sulfate in your shampoo is what causes it to foam when mixed with water. Sulfate was originally used in factories as a way to clean engines. This Sulfate will also make your hair very dry and brittle, it can even irritate your scalp.

What is WEN Made of and What Does it Do?

WEN cleansing conditioner by Chaz Dean is different. WEN does not contain Sulfate. WEN cleansing conditioner is made up of glycerin, which is used to moisturize the hair, chamomile extract which is used for its soothing and calming proprieties, wild cherry bark is used to help condition the hair, rosemary extract is used to soothe the hair and panthenol is used to help strengthen and restore your hair. With traditional shampoo you will need to use several products to wash, condition, and detangle your hair. When using WEN by Chaz Dean, there is no need for several products. WEN cleansing conditioner is a 5 in one product. WEN takes the place of shampoo, conditioner, deep conditioner, detangler and leave in conditioner.

Summary of WEN by Chaz Dean

WEN by Chaz Dean is great for all hair types. WEN can help you get the manageable, healthy hair you want and deserve. WEN does not contain harsh chemicals such as sulfate, and will not strip your hair of natural oils or leave it dry and brittle. When using WEN there will be no need for several hair care products in the shower. WEN is an all in one cleansing conditioner designed to get your hair washed and feeling better in no time.




David Osio Real Estate

Real estate is one of the most important industries in the entire economy. Over the long term, this is an industry that can impact the entire economy. There are a lot of people who are trying to take things to the next level in this area. David Osio is someone who has done a great job of helping people get to the next level in this area. If you want to invest for the future, he is a great person to go to. Not only that, but he has a lot of experience with technology and developing applications to suit the needs of his customers. There are many people who are excited about all of things he is doing to get to the next level. David Osio has had a great career in real estate, and he is trying to use his experience to help as many people as possible during the process.


David Osio


From the time he was young, David Osio has always wanted to work in real estate. However, he is no longer buying and selling real estate like he was previously. Instead, he is trying his best to take things to the next level in a variety of ways. Not only that, but he is trying to leverage technology to help people who want to buy and sell property and make the best decision possible in this area. David Osio has developed a lot of applications in this area that will help people spot issues with local properties before they go and make an offer. This is something that a lot of people have been asking for.


Future Development


In the coming years, David Osio will continue to develop his products and services to meet the needs of clients. He has done a great job already of developing things in a way that will drive value for the future. With all of the changes recently in the real estate business, it is important to think about ways to improve your quality of life. David Osio is someone who is thinking about the long term trajectory of his life with every investment that he makes. This is something that he tries to encourage other people to do as well. If you want to invest for the future, he has a plan in place to help you achieve your goals.

Learn more:

Brad Reifler the Man Behind Successful Companies

Brad Reifler is an American born businessman; he is the founder and the current chief executive officer of Forefront Capital. Brad has served as the CEO of the Forefront Capital Company since it was founded in the year 2009.

Before Reifler Founded Forefront, he was as the chief executive officer of Pali capital. Reifler had founded Pali capital 1995 and served as the CEO of the company till 2008. This was after he found out that his partner was involved in unlawful activities. For the time Reifler served as the chief executive officer of the company, Pali Capital had grown to $1bn in revenues, and the company had employed over 250 people. Pali had offices in Unite States, Latin America, Austria, and Singapore.

Just recently under the leadership of Brad Reifler, Forefront Capital launched a fund called Forefront Income Trust, funding that has made it possible for Middle-class Americans to invest in products that were reserved for the 1% of the population or the accredited investors. The fund is not related to the equity markets. It does not allow users to make any money until they reach a stake of 8%. For direct investors, a donation of 3% is made to veterans and military families.

Brad Reifler started his solo career in 1982. He founded Reifler Trading Corporation, which became one of the largest independent futures company in the year 2000. Later in the year, the Reifler sold the company to Refco Inc. the world’s biggest futures company. Refco was owned by Brad Reifler grandfather.

Currently, Reifler Serves as the director of the Sino Mercury company, Genesis Security Company, director of European American Investment Bank, and also the director of the Foresight Research solutions. Throughout Brad Reifler’s career, he has been a successful entrepreneur who has founded and served as A CEO of big companies in the United States.

Hiring Professionals For Online Reputation Management

Are you searching for professional reputation management service? Do you want to make sure your business is properly protected against malicious attacks and other undesirable content that can ruin an organization?

Reputation damaging information can come from just about anywhere. If you want to run a successful business, it is imperative that you have experts guide you in choosing the right resources for your online reputation management.

The rise of social media, user-generated content and discussion forums has made it extremely important for businesses and professionals to pay close attention to their online reputation. It takes just one disgruntled customer or employee create a lot of negative or defamatory content online and ruin the entire company.

Businesses now have less to worry about or fear from disreputable marketing firms or competitors creating fake negative reviews.

All the same, the fact remains that it is important for businesses to take proactive steps and monitor their online to suppress or remove erroneous information and negative reviews, and to ensure they are publishing enough content that one defamatory voice does not have a strong impact on the organization’s reputation.

It is not possible to have every person on your positive side, there is always going to be a number of negative things said about your firm. To put your business in a good light, it is essential that you start managing your enterprise’s reputation online.

Online reputation management is a very necessary element of marketing and branding, so if you have not set up with one yet, this is the moment, because not only your reputation is at risk but also your firm too.

There are a few reasons why this is so important. To start, tracking your online credibility and reputation allows you to become aware of potentially bad situations so you can review and manage them before irreparable damage is done to your business enterprise.

The key is having a strategy that provides and outlines potential situations guidance on how each situation should be handled in order to protect or repair your online reputation.


The Significant Role of the SEC Whistleblower Protection Program

In 2010, the Congress played a major role in transforming the laws that manage the United States’ finance industry. This was by passing the two important legislations, which are the Dodd-Frank Wall Street Reform and the Consumer Protection Act. The Great Depression was the last reform that had been done before the enactment of this two laws. The Dodd-Frank Act supported the Securities and Exchange Commission to create new legislations that protect any individual who voluntarily gives it information about any organization that does not follow the state and federal securities laws. According to this whistleblower protection program, the informant should be given a significant monetary motivation and also assured that they would have job security.


After the enforcement of the whistleblower protection program, law firms were created to offer legal services to the SEC’s informants while others formed divisions to provide the representation. An example of these companies is the Labaton Sucharow, which pioneered the industry. The firm has been offering plaintiff representation for about five decades. It has a well-established program for filling litigations, and this ensures excellent service for its clients. The activities of the company are supported by its staff, which includes forensic auditors, financial experts, and in-house investigators who have adequate knowledge on the implementation of the securities laws.


The law firm’s whistleblower representation practice and attorneys are headed by Jordan A. Thomas. He has been working in the securities sector for a couple of years, and therefore, he has ample experience. Jordan once served the SEC as a deputy principal litigation counsel for its enactment department, and he was also an assistant director of the commission. One of the major roles that he has played in the industry is being a member of the panel that formed the SEC whistleblower program.


The Securities and Exchange Commission’s informants are currently entitled to 10-30 percent of the sanctions that the organization collects as a result of the information that they provide. The Commission also ensures that they are not sacked or blacklisted by their employer for being whistleblowers. The Dodd-Frank Act forbids companies from harassing SEC sources.


The whistleblowers are currently allowed to use attorneys as their representatives in situations where they would like to provide information anonymously. It is important for the informants’ identity to stay private, and therefore, they are advised to avoid giving personal information when reporting cases. The SEC uses attorney-client privilege to safeguard the information that it receives.

Providing Toys for Big Boys Spells Success for Danilo Diaz Granados


A Targeted Market


Danilo Diaz Granados must have known that one of the most key elements in marketing is determining a target audience and a specific demand. Established entrepreneurs everywhere know that this concept is at the core of all successful business; there must be a demand for a specific product or service in order for the business to flourish. A specific market is also known as a niche, and Danilo Diaz Granados had a specific niche in mind.


Birth of a New Concept


Following his graduation from Babson College in Wellesley, Massachusetts, with a degree in Entrepreneurship and Economics, Danilo Diaz Granados demonstrated his understanding of this concept. After moving to Miami, Florida, he realized that there was a niche for a luxury boutique that would cater to successful Latino men in the metropolitan Miami area. His visions of grandeur produced a very lavish and elite boutique……one that offers ornate or diamond encrusted high-end watches, sports related inventory, distinguished eye wear, a designer magazine, travel opportunities, and more.


Hence, Danilo Diaz Granados was obviously on target when, along with some business partners, they co-founded the “Toys for Boys Boutique” in Miami.


What Men Wouldn’t Love Toys and Joys Like These


Following is just a sample of the amenities offered by the Toys for Boys Boutique:



  • Helicopter flights to racetracks wherein each man gets to drive a racecar;
  • Private, extravagant breakfasts at exclusive museums and featuring sneak peeks at future building sites;
  • Dom Perignon toasts while on sunset cruises;
  • Flights on sleek jets to exotic destinations…. and more….




One only has to imagine a combination of the south Florida coastline, sun and surf, bling, big boy “toys,” and testosterone to know that this boutique has and is doing well.


If you Want to Join The Fun


Danilo Diaz Grenado and Toys for Boys can be found on several social media sites, such as Facebook , Instagram, and @Danilo_G1 on Twitter.

Build Your Financial Future With A Proven Online Course

VTA Publications is a great online course that offers over 5,900+ financial strategies for their clients. This course is tried and proven among thousands of successful Fortune 500 companies. Jim Hunt is the creator of this tuition assistance course for financial freedom. Hunt is an investor and a financial analyst. You don’t have to worry about being on your own with the course because they offer around the clock assistance that includes CD’s, tutorials, and live online support. He believes that it is very important to be their for his clients and guide them through financial freedom one step at a time.


Hunt offers his clients tutorials that will give them a chance to learn how to really invest from the stock market on Youtube. He invests in actual stocks and allows you to watch his video to get a first hand account of how the stock market works. His Youtube videos are supposed to work in conjunction with his VTA Publications courses. His videos are accessible to anyone that has access to the internet. His Youtube videos are in high definition and feature a variety of different investments for you to choose from. In fact, these are actual stock market investments made by Hunt.


Jim Hunt offers his VTA courses to his clients online and gives away actual secrets from the big banks. He says that the banks are making more money, from your money, than you are. There are a thousands ways for you to build your financial wealth through his strategies, but he admits that you have to stop listening to the naysayers and surround yourself with positive people. He believes that positive people will help pioneer your dreams and possibly finance your future. He understands that it is very important to generate a cash flow if you plan to invest, save money, buy a new home, or a boat. Your financial future depends on what steps you take to build your future. You’re invited to try the VTA course like thousands of others around have the world have done. You can gain the financial freedom that you want with a proven course designed by Hunt.

An Entrepreneurial Genius Gives Financial Advice to Young People

Having the smallest amount of financial knowledge can really give someone a leg up in this world. Contrary to what many young may think, the world of finance is not a difficult subject to learn about. With just a few tips and life lessons about dealing with money can change someone’s life in miraculous ways.

One of the first things young people need to understand is how to properly manage a budget. Personal finance is much like the financial stability of a business. Just as businesses create and maintain budgets, it is wise for individuals to figure out how to balance their income with times when they will be spending their money or saving their money. By creating a fully planned out budget, individuals can avoid entering into debt and unexpected expenses while still planning future goals.

Another big issue that everyone of every age needs to understand is taxes. No one likes taxes because people know that they get paid less than they earn. Nowadays, people use direct deposit to get paid, so they don’t really get a good look at their pay stubs. A pay stub displays how much money was earned and how much money was taken out for taxes. Everyone pays Federal income tax and social security as well as state and local taxes, along with any other deductions such as health insurance and 401K.

What could really help young people set up a bright financial future for themselves is understanding compound interest, having good credit, and getting good deals. Compound interest is earned when there is money in an account receiving quarterly interest from the bank. Good credit and good deals can help young people achieve financial milestones without breaking their banks.

Brad Reifler, the man reasonable for such advice, is an exemplary serial entrepreneur. Currently, Brad Reifler is CEO of Forefront Capital. Brad Reifler also sits on the boards and manages many other companies. He’s director at Sino Mercury Company and founder of Forefront Capital. He founded his first company in 2000.

Handy Inc.’s Winning Strategy

Handy Inc. is a New York-based cleaning company which was founded by Oisin Hanrahan (now CEO) and Umang Dua (now Chief Operating Officer) in 2012. The two were classmates at Harvard Business School and that’s where they came together and came up with the brilliant idea to start a cleaning company. Their idea was to have an app ( through which people could request for domestic cleaners (pros). They started off well as they got funding from venture capitalists and were able to establish themselves in 28 markets. However, it got to a point where funding became very scarce and they had to cut their costs.

The company struggled with a lot of problems typical of any startup. They received numerous customer complaints about their substandard services and lack of consistency in their services. The demand for the service also far outstripped the supply of pros and there were therefore numerous last-minute cancellations due to lack of cleaners. Their customer service lines were swamped with calls from disgruntled customers and therefore their administrative costs skyrocketed.

The Self-Serve Onboard Program

In a bid to cut costs, Hanrahan suggested a self-serve onboard program. This would help them reduce their spending on the customer service department. It was not an easy decision as they had to lay off many members of staff but it was necessary as they did not have the funds to sustain them. The first few months of implementing this did not go too well for the company as they had numerous employees resigning for fear of losing their jobs. Furthermore, the self-serve onboard program was not as profitable as the co-founders had anticipated.

However, the company eventually stabilized and is now making profits in all its markets. Handy Inc.’s growth is now 50% organic and through referrals. Hanrahan and Dua still plan to seek additional funding to expand their business but they will be doing it from a position of strength. The co-founders are proud of the decision they made. It was a risky decision but it paid off in the end.