Doe Deere is the mastermind behind the Lime Crime make up line. Ever since Deere was little she loved things like makeup and fairytales. She had a dream to create a makeup that was cruelty free and fun. She wanted to incorporate the idea of fantasy and fairytales with her makeup brand. With Lime Crime she was able to do just that. Doe Deere was born in Russia, and she loved to look at Eastern European tales and plays. When her preschool teacher had asked her what she wanted to do when she grew up, she said that she wanted to be a mermaid.
Deere is a woman that is really into fashion, music, and subcultures. She believes that makeup is something that should make women happy. She wants makeup to be a way that a woman can express herself. Deere attended the Fashion Institute of technology in New York City. She worked in fashion design and illustration and she ended up dropping out early and starting her own clothing line. After working as a designer, she began to experiment with makeup. That is how she got into creating Lime Crime. Deere was able to start a company with just a couple hundred dollars and now it is a mega-success.
The Bustle did an interview with Deere to get some of her favorite fashion and beauty rules to break. The first beauty rule is to not wear a bold eye with a bold lip. Deere says that she likes to break this rule every day. Deere likes to do things like use blue milk eyeliner and red velvet lipstick. She enjoys rusty reds and vibrant colors for lipstick. Deere believes that this is a mix that makes her happy, so she does it. The next fashion rule that Deere likes to break is to not mix too many colors. Generally in the makeup world, they say that too much makeup can make a person look like a clown, but Deere believes that she should be unapologetic about adding splashes of color.
The next beauty trend that she loves to break is to not mix too many patterns. Deere believes that patterns are fun and the more patterns that can be worn, the merrier. The fourth beauty rule that she doesn’t adhere to is to not wear socks with open toed shoes. Deere loves socks, in fact she calls herself a socks addict. Since socks are a piece of clothing that are super fun, she believes that there is no reason to hide them.
The next beauty secret that she does not adhere to is to wear neutral clothing when hair is an unnatural color. Even though Deere believes that black-and-white can be great settings for a natural hair, she loves to wear different color clothes to mix things up. Deere is a woman that has always stuck to the things that she has believed to be true, and that is why she has been able to be such a success in the fashion industry.