Recently, CEO and businessman Andy Wirth of the Squaw Valley Ski Resort in Olympic Valley, Ca, conducted an interview describing the effects of the current California drought upon businesses throughout California, namely the ski industry. The interview was hosted by the KCRW radio station and covered some extremely important developments in the business world regarding the California drought. Learn more about Andy Wirth: http://squawalpine.com/explore/blog/andy-wirth-elected-chairman-reno-tahoe-regional-air-service-corporation and http://andywirth.com/
During this interview, Andy Wirth discussed concerns about the Squaw Valley Ski Resort’s ability to maintain its extremely large clientele base in extreme circumstances such as inclement weather.
Wirth also discussed previous years where the ski industry has had to endure extreme weather conditions and the way that these instances have shaped the way that the ski industry responds to drought situations now.
Andy Wirth ended the interview by giving a few substantial reasons for his hope in the continued success of the Squaw Valley Ski Resort, as well as the continued success of the business and sporting companies located in California and other areas affected by the drought.
The radio host from KCRW began his interview by discussing the California drought and the general effect it was having on the economic system in and around the state. Andy Wirth agreed that the the drought was causing businesses to have to work harder to maintain their usual levels, but instead of being negative about this situation, Wirth discussed the importance of developing businesses through rough economic times.
Wirth believes that less than ideal conditions, such as the current California drought, can build executives into long term leaders and solidify their businesses in the economic world.
Andy Wirth stated that some of his most significant shaping as a business leader have come at a time when the economy was not ideal or when his company was experiencing a particularly difficult period. Wirth believes that the current economy will turn around and ultimately result in strengthened businesses and leaders.
During the interview, Wirth was also asked to discuss whether or not his business would suffer greatly due to the drought because of the specific industry he worked in.
Andy Wirth admitted that the Squaw Valley Ski resort faced significant difficulties in the day to day operations of a Ski Resort in the middle of a long lasting, state wide, drought. Wirth, however, quickly dispelled the idea that the ski resort business would suffer a loss because of the difficulties caused by the California state wide drought.
Wirth stated to the interviewer that Ski Valley Ski resort would continue to work hard to deliver quality service to its customers and that they would work as hard as possible to ensure that not a single visitor to the ski resort would experience a lacking resort experience because of this drought.