Did you know that in the French Decree 2017-238, article L2133-12 of the French code of public health requires any photographs being used in advertisements to contain the expression “retouched photograph?” if you didn’t well now you do. According to a recent article published in Bruno Fagali’s press, Fagali.com, the new measure was set in place to make the members of the public aware that certain appearances are not as a result of strict diet only. This was after findings proved that about 30 to 40% of France’s population suffers from anorexia and it is among conditions with the highest mortality rates.
Nonetheless, this marks one among many measures adopted by France to help prevent such conditions and pressure among the country’s population. For instance, in 2016 the country set a law which required anyone in the modeling industry to present a medical certificate showing their health state and the BMI. Those who fail to comply with this regulation will get a six-month prison sentence followed by a fine of approximately £75, 000.
Anyway back to the new Photoshop law, those who fail to comply will pay a fine worth 30% of the total advertising expenses. Even though it was publicized in 2016, the law only became valid recently. Nevertheless, France is not the only country to deal with appearance and model issues, Israel too has been rocking the same boat since 2012 and Australia has been on a similar path since 2014.
However, Brazil seems to have taken the stand pretty earlier because the subject was already causing discomfort among top personalities in the advertising and fashion sectors and we even have a bill which provides guidelines regarding photo shopped images.
Who is Bruno Fagali?
Bruno Fagali is one of the fast-rising lawyers in the Brazilian law scope. He is a man who commands respects wherever he goes thanks to his vast knowledge in matters related to the Brazilian law and is known for being vocal against corruption in the justice system. Bruno Fagali is known for being a strong advocate of transparency and integrity in the Brazilian law and it is through Fagali advocacy where he happens to be the founder and also a partner that he has initiated many system cleanups.
However, like any other successful individual, Bruno did not wake up a successful lawyer. It all began at the University of Sao Paulo where he received his MD in administrative and anti-corruption law. His passion for law then got him studying for his bachelor’s degree at Pontifical Catholic University where he graduated in 2009.
Instead of sitting around and waiting to land a job in a mega law firm like many would do, Bruno put his freshly earned skills into action when he began his internship at Office Model Dom Paulo Evaristo Arns. While here he worked out cases in different areas such as domestic violence. He worked as an intern for various law firms for the next three years where he earned enough experience.
In 2012, Bruno landed his first job with Radi law firm and since then he has never looked back. Today he is one of Brazil high flying attorneys and serves different areas of the law. During his free time, Bruno Fagali writes on different law related matters and shares the knowledge with the world through his blog.
Search more about Bruno Fagali: https://www.terra.com.br/noticias/dino/bruno-fagali-fala-sobre-compliance-atualmente-uma-das-principais-responsabilidades-da-governanca-corporativa,da7796c2023b08e3ba5b3e4207d580dffb81cxb8.html