Kate Hudson and Fabletics Taking on Amazon

Consumers are more likely to buy products that are popular in their social circles. They trust crowd-sourced reviews just like personal recommendations. Marketers are increasingly adopting review-centric strategies to leverage these crowd-sourced review trends. Fabletics, an online fashion retailer employing disruptive marketing tactics, is harnessing the power of the crowd to achieve tremendous success.

The brand launched four years ago. However, it is taking the market by storm to the point of competing with big industry players. It has rapidly grown to realize a more than two hundred percent rise in revenue.

According to Forbes, the company’s innovative marketing style is giving Amazon, the global retail giant, run for its money. In what marketers call revere-show rooming techniques, Fabletics can bring new customers and retain them with ease, something that is unsettling big market players.

To show for this technique, Fabletics has attracted more than a million subscribers. The firm is a subsidiary of Techstyle Fashion Group, an online subscription fashion retailer with multiple divisions.

Fabletics is driving growth by embracing user reviews. Positive consumer reviews have the power to grow sales as well as enhance customer loyalty. Online reviews have become a significant factor in the decision-making process for consumers. More than half of consumers will research a brand online and read available reviews and testimonials before making purchase decisions.

History

In 2013, the founders of TechStyle Fashion Group came up with the idea of starting a reasonably priced and quality athleisure brand that was stylish as there was none then. They partnered with Kate Hudson who got involved with the brand right from day one. She was hands-on, got involved in the design process, and worked closely with the team to ensure their styles stayed fresh.

Kate also spearheaded efforts to make clear communication a priority, something that has set the company apart from its competitors. The company implemented a new data system to facilitate proper inventory at all levels. An upgrade in the department of customer service was also done. This was in response to the emerging needs of customers.

These interventions yielded a top rating for Fabletics from the Better Business Bureau in 18 months. There was also an improvement in their customer satisfaction score. Their commitment to quality and customer satisfaction resulted in quick growth with their 2017 sales projected to reach $250 million.

Whitney Wolfe Says Bye to the Singe Club

Whitney Wolfe met the love of her life three years back, and the two held a spectacular wedding last week. Whitney founded Bumble App with the intention of helping women find their right mates. Fate has rewarded her by giving her the handsome tycoon and heir of Texas Oil Michael Herd. The romantic love affair started on a valentine day when the couple coincidentally held their first meeting. Within no time, love blossomed, and three years later, they have tied the knot. Whitney was engaged last year in July in an equally spectacular event.

Whitney and Herd agreed to hold a private wedding with only the closest people being invited. The lovebirds wedded at the romantic Villa Treville Positano that is along the Amalfi Coast Italy. The cool air blended with the romantic feel to make the wedding unmatchable to any other event in the year. The spectacular beauty could not be resisted, and many shared the lovely moments of the wedding with the world on social media as the event unfolded.

Whitney Wolfe wore an Oscar De La Renta gown that left many people in awe. Albeit everything in the event was very beautiful, Whitney’s beauty and style carried the day. The Candle-lit event carried a romantic air that saw the lovebirds fulfill their dream of tying the knot. The reception area was full of lemon tree canopies that formed canopies around the accented lemon dinner tables and menus. They also made a one-tiered fruit cake that was topped with fresh fruits like strawberries.

Whitney Wolfe

Whitney Wolfe studied at Dedman College and later Southern Methodist University. After graduation, she wants right into business, and her main breakthrough came through the launch of Bumble App, which was meant to help women become independent in relationships. Whitney felt that men abuse women because they have too much power in relationships; consequently, bumble took power from men and handed it to women. For more info about us: http://time.com/3851583/bumble-whitney-wolfe/ click here.

Bumble BFF was later launched to help women make friends with other women known as Best-Friends-Forever. Whitney noticed that the modern woman does not get married as fast as the older generations; instead, she delays sometimes to her mid or late 30s, waiting to get a mate. To reduce the loneliness, the App was introduced to help women share their experiences. On the other hand, the Bumble Bizz is business centered, and people learn the essential business tips that assist them to prosper.