Edwin Miranda Weighs in on Agency vs. Consultancy

When a business is trying to expand its market share and attract new customers- as well as reinvigorate the dedication of existing customers they would traditionally hire a marketing agency to help them push forward their ad campaigns. While this worked for a long while, a changing society has forced marketing into a new direction.

With the advent of the internet and smartphones, advertising has had to step up its game. According to Edwin Miranda, it’s no longer enough to just have a polished ad campaign: You have to stand out from the crowd and find a way to connect to your intended audience. Often, marketing agencies are too rooted in past methods to achieve this goal.

Filling in this gap are advertising consultants, who are better positioned to push an ad campaign beyond being a simple campaign. Consultants such as Edwin Miranda specialize in audience connection instead of snappy slogans. They do more than come up with a new art style for a company: They help connect the company to the public in new and innovative ways, using creativity and passion instead of formulaic ad tactics to create something fresh and original for each new campaign.

Companies and the market are taking notice: As Edwin Miranda points out, four of 2017’s top 10 advertising agencies were actually consultants, proving that consultancy is a rising force in connecting companies with customers. By focusing on the client-customer relationship over flashy gimmicks consultants are having a major impact on sales and market shares.

Indeed, many advertising agencies are hiring consultants to help them land and keep clients. But they often keep consultants as outside help, limiting the benefits that consultants can bring to their businesses. Edwin Miranda formed KOI IXS to bridge these gaps and provide full service creative advertising to clients.

Edwin Miranda’s: Facebook Page.

Creative Entrepreneur Alex Hern

Alex Hern is a great businessman that is expanding his reach all over the world as a man that can not only help you get the company off the ground but one that can bring your company into the future no matter how well established it is. Alex is a technology expert specifically virtual reality as it has always been something that he was interested in this, he would follow it and study how it was developing along the way.

According to Alex that it is has come farther than ever before, but people are not using it to the full benefits it could be used for. While most people are using the virtual reality headsets for entertainment, they could be used for work and to a company it could make some massive changes.

The companies he goes to all realize that technology does make their lives more comfortable, but they don’t understand how much more productive that virtual reality could make them. Alex Hern says how they could communicate with customers, employees, and partners in the company so that traveling can be minimized and everyone can accomplish more throughout their day because they are not always trying to get to the next meeting.

Sources of the article: https://en.everybodywiki.com/Alex_Hern

Matthew Fleeger is Looking to Lead Gulf Coast Western Into the Future.

Gulf Coast Western LLC combines the resources, manpower, and experience of oil and gas companies to acquire and utilize oil reserves in the U.S. Their leadership group attempts to maximize profit and minimize risk when finding new opportunities in energy.

Gulf Coast Western is a family business that was founded in 1970 and maintains a presence in the south eastern United States, Texas, and Colorado. Their presence in Louisiana was increased as a result of their partnership with other companies including Orbit.

This partnership has given them specific rights to areas and seismic data that can aid in their search for and development of, oil reserves. This venture has increased their prospects in a 1,000 square mile area in Louisiana. This partnership is expected to greatly increase Gulf Coast Western’s oil output.

Gulf Coast Western has also partnered with Northcote Energy Ltd. a Dallas based energy company. Their acquisition of 50% interest aims to expand well production in an area, Shoats Creek, which produces 4 million barrels of oil each year.

Gulf Coast Western operates, and looks to expand, under their current CEO Matthew Fleeger. Throughout his career he has shown an elite level of aptitude in the tanning, waste management, and oil and gas industries. He has been specifically lauded for his strategic planning, team building, and entrepreneurial skills.

Before Matthew Fleeger’s career at Gulf Coast Western began he founded a company called MedSolutions. This company disposed of medical waste. After 13 years at the helm of MedSolutions, it was sold to Stericycle. From there, Mr. Fleeger’s leadership skills enabled him to turn Palm Beach tan into an industry leader.

Matthew Fleeger’s unique skills have given him the ability to lead companies to success. Gulf Coast Western is looking for him, as their CEO, to lead them to success.