Doe Deere traipsed into the beauty scene with her fun and fabulous line of Lime Crime cosmetics in 2008. Deere found a market in bright, bold and colorful makeup that was lacking in the traditional marketplace. Her love and passion of makeup lead her to create LimeCrime and lead a successful business. Passion and a knowledge of makeup helped Deere create a successful business.
Passion is not the only piece that you need to have, though, when starting a business. It is good to look at current trends and ensure that the business you want to build falls within them. Placing all your time, effort and money into something that you are passionate about but will not garner any results is a waste of your valuable resources. Learn more: http://www.fundacity.com/doe-deere
Developing a business plan will help you map out your business and also apply for loans and financial assistance when you are starting out. Scoping out your business and laying it all on paper will give you a solid direction and allow the loan process to go much more smoothly. Sample business plans can be found online and your previous research of trends can even aid in this process. Learn more: http://www.phillypurge.com/2017/06/05/finding-your-business-niche-like-doe-deere/
It is important to realize that you will be putting a lot of time and effort into your passion business before it takes off and for little or no pay. You may be working full time at your current job and then coming home and working full time on your personal passion business. However, seeing all of your hard work come together and start paying off is an incredible feeling and worth the hard work and dedication.
Lime Crime was launched in 2008 after Doe Deere felt that there was a lack of bright, bold and beautiful makeup options. As CEO, she spends a lot of her time in meetings, producing new products, keeping up with social media and and brainstorming what the future of Lime Crime looks like. She has said that there is no “typical day” working on Lime Crime, but that makes it exciting and adventurous.
Deere likes to test the new products herself to make sure that they are up to par in selling to her customers. Deere stays focused on her customer base and believes in them to the end. She likes to research who her customer base consists of and learn more about what they might like and be looking for in cruelty free, beautiful products. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true
Doe Deere launched Lime Crime in 2008, a passion project that started off as an ebay site and eventually expanded to a fully staffed online business. Her passion for make up and beauty projects lead the way, but in order to make her business work, she had to have a strong focus on market trends, a business plan and dedication to see it through. Learn more: http://www.doedeere.com/