There is no doubt that the hot topic of the hour is skin care. We are now focused on the idea of fresh, healthy, glowing skin as the ultimate beauty accessory. While many people who aren’t completely obsessed with the latest trends in the beauty industry may see this as a recent development, Sunday Riley has been perfecting her skin care formulas since her brand hit the market in 2009.
With a background in cosmetic chemistry and product formulations, Riley knew exactly what the industry had to offer in terms of skincare, and she was just as frustrated with ineffective formulations as everyone else. It was this motivation that lead to the launch of her own brand, based on the idea that formulas that contain only the highest-quality actives would achieve the best results. With the focus placed on development and top-notch formulations, the Sunday Riley brand turned to newer methods to get the word out. By relying on the reach of influencers and word of mouth through social media, Sunday Riley found a loyal audience based on real people with their own skin care success stories.
The price tags for all of Sunday Riley’s popular formulations do reflect the company’s commitment to sourcing the highest quality ingredients for their formulations. A one-ounce bottle of the popular Luna Sleeping Night Oil retails for $105. But brand loyalists swear by the effective results, and the money saving benefits of being able to wear less foundation when they have healthy looking skin. The three-figure price tag can definitely be a stretch for some, but with the brand’s influencer-based marketing infusing all of social media, it’s not hard for consumers to see real life results before they commit to the price.
As the luxury skin care market continues to grow, consumers are inundated with options for actives with clinical sounding names. One almost feels like they need a degree in chemistry to fully understand a regular beauty blog. Sunday Riley is able to take those formulas and make them accessible to people who want great skin without taking the time to become a trained pharmacist.