It is hard for anyone to discuss advertisements in Brazil without Jose Henrique Borghi’s name popping up into the discussion. The co-CEO at Mullen Lowe Brazil is regarded by many as the best ad agent to have ever graced the Brazilian and by extension the larger Latin America’s advertising arena. His degree is in marketing and propaganda, which he completed in the 80s at Pontifical Catholic University of Sao Paulo (PCUSP). His choice of career was largely influenced by his elder sister who out of love for her brother took it upon herself to show him the way. It was after the two siblings attended an advertising event that Jose’s career choice and subsequent destiny was sealed.
Jose Borghi first experience in the ad agency was at Ogilvy ad Academy where he was employed 29 years ago. After working briefly as one of the agency’s ad agents, he joined the Talent agency in the same capacity. Jose was at that time young, talented, and ambitious. A decade into his career, he was able to achieve a major professional milestone when Leo Burnett hired him as its chief creative officer. This role was Jose’s career turning point for it provided him with a chance to sharpen his managerial skills within the advertising space. This experience was fundamental when he was laying the ground for his agency, BorghiErh.BorghiErh started operations in 2002 and was managed by Borghi and his partner Ray Erh. This is the company that has evolved and rebranded over time to become the current Mullen Lowe Brazil.
Jose stands as one of the most decorated advertising agent and executive. Some of the awards he has received include 11 One Show, 16 April Awards, and Agency Professional by the Brazilian Advertising Association (ABP).
Jose’s Sporting Enthusiasm
Outside of his career, Jose is a fitness enthusiast and a sportsperson. His favorite sporting activities include biking, commuting, jogging, and 12 Ironman events.
This is what made Lori Senecal to get started in the marketing business – the desire to get engaged in the business world began when she was in high school. She loved gymnastics, but due to her height, she chose coaching rather than competing. And while she was the aerobics coach, is when she learnt about developing leadership traits, setting goals and becoming persistent. Senecal likewise figured out how to communicate with other people without being judgmental, which gave her the reasonable vision she needed to shift into the business world.
According to Senecal, she makes cash when other people also make cash. She mentioned that the saying within the ad world that, an individual is as good as their last ad campaign, Senecal confirmed it to be true. She believes that perseverance and performance generate income within the advertisement industry. Due to motivational skills, Lori Senecal usually viewed herself as being profitable. In any case, as far as being beneficial in the promoting business, According to Senecal, building profits is a step by step procedure.
The initial step is to get your customer, or even two that have something advantageous to publicize. Building up a promotion crusade that achieves its maximum capacity requires significant investment. In any case, KBS could wind up getting profitably faster as per Senecal statements compared to most showcasing organizations due to a collective mission, and a confidence in the creativity vitality, the constant enthusiasm of her team, and the support of her accomplices and customers.
According to Adage, Lori Senecal is recognized for her vigorous personality and marketing skills. She is a leader in regards to matters of establishing innovative marketing strategies. Senecal spends significant time in inventing technological solutions that aim to solve business issues. Her great credibility in the global marketing sector triggered her appointment as the world CEO of CP+B – Crispin Porter + Bogusky.
Senecal pursued her degree at the McGill University. During the time, she was the leader of McCann Erickson at the New York office where she assisted key brands like Xbox and Coca-Cola create thriving marketing campaigns. Senecal is conversant in French, and keeps mentioning that; great marketing has no difference from great style. She is recognized for her novel style, relentless capability and creative talent while focusing on challenges.
See more: https://ideamensch.com/lori-senecal/
Jose Borghi is the originator of the Brazilian ad agency, Mullen Lowe, which was formerly known company as Borghi Lowe. The firm is recognized as one of the leading advertisers in the mass media of Brazil. He is also the founder of important campaigns such as the of Parmalat’s Mammals. He realized his advertising dream while he was in high school. After attending a Castro Neves Theater performance, he began to develop an interest in his dreams and started perfecting them.
Jose Borghi started his first job in 1989 at the Standard Ogilvy agency. Others included the FCB, DM9, Talent and L’eo Burnett agencies. His vast experience in the various sectors allowed him to establish his agency firm, the BorghiErh in collaboration with Erh Ray.
The company was later changed to Borghi Lowe in 2006 after the division of the partnership. Since then, the firm has grown and gained popularity in the global and the domestic market. However, they recently merged with the Mullen Group to form the Mullen Lowe agency with Jose Borghi as co-CEO.
The renowned advertiser strongly believes in his dream even in teeth-troubling situations. Therefore, he is devoted to putting more efforts in his career for greater achievements. Besides campaign operations, he has acquired great responsibilities over significant companies.
For instance, Jose Borghi has led domestic and global firms in winning awards through advertising their products and services. This includes companies like Unilever, Fiat, Procter, American Express, Delta Airlines and Asia Motors. Moreover, he was nominated by APP as the Advertiser of the Year in 2009 in the 26th year columnists Sao Paulo.
José Borghi comenta a importância da implantação do atendimento omnichannel
Publicitário da Mullen Lowe Brasil noticia sobre a Revolução da Mídia
About Mullen Lowe
Located in Sao Paulo, the advertising agency provides marketing and advertising services to companies in Brazil. It is committed to enhancing creativity and innovation in their operations. The company’s primary goal is to raise their customer’s brands attention to higher levels. They also propose solutions to their clients that will increase their sales.
E-Commerce and Digital Tradeoff
Jose Borghi features a continued growing trend of E-Commerce. The great dealer says that such methods of trading are excellent alternatives to increase brand sales. It will facilitate satisfaction of consumer’s demands that are increasingly opting for digital businesses. Digital dealings have grown over the years becoming the core business form of many firms.
Additionally, Jose states that companies need to adapt to the consumer’s behaviors, who want to acquire modern practices and find needs in the quickest way. Moreover, the firms have to select the best Brazilian advertising strategies to increase their trade and motivate their clients to purchase their brands.
Read more about Jose Borghi on Mullen Lowe
Find out more about Mullen Lowe Brasil at Portfolio de Agencias