Zeco Auriemo’s Journey and Life in JHSF

Few people have a story like Zeco Auriemo. He was introduced to the corporate world while he was a teenager. He joined the family company, JHSF and has worked his way up to the managerial level. Zeco Auriemo is the current chair of the board of executives at JHSF.

Zeco, as he is often referred to by family and friends, developed his leadership abilities in the early stages of his life. This leadership ability became evident in his participation in an international youth conference held in Japan. Zeco’s lessons in Europe from his horse training days also played a role in developing his leadership skills.

Zeco Auriemo began engineering lessons at the Faculty of Engineering in São Paulo at the age of 17 years. At the time, he served at JHSF as a parking administrator. It is at this point that he was interested in the family business and decided to follow in his father, Fábio Auriemo’s footsteps. This was the commencement of his journey in the industry that would see him rise through the ranks to head the company.

The developer, JHSF’s operations were focused on offering luxury developments for specific clients. They were involved in the luxury offering for developments in Manaus, Salvador, and Punta del Este in Uruguay. Shopping centres were the bulk of JHSF’s clients before it diversified to the luxury condominium markets. Shopping Metrô and Metrô Tucuruvi in Santa Cruz are some of the company’s projects.

The start of the year 2000 marked the beginning of Zeco Auriemo long-term vision for JHSF. He undertook a high-risk venture, a multi-functional project, the Parque Cidade Jardim. The project stood in a plot in the Marginal Pinheiros region that totalled eighty thousand square meters. Many believed the project to be a non-starter. However, the successful completion of the project changed the narrative and earned Zeco Auriemo respect in the industry.

Other than his exploits, Zeco Auriemo is a loving husband and a father to two kids. He is a perfect example of success both in the corporate scene and in the family set up.

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